ETA...skip the startup struggle to get to entrepreneurship faster

Most people ask me what business I’m going to start (usually while my wife rolls her eyes at my hundredth idea), but the truth is, I’m not starting one at all. I’m looking to buy one. It’s called Entrepreneurship Through Acquisition (ETA), and it’s about skipping the high-risk 'startup struggle' to step into a business that already has customers, employees, and cash flow. Here is why I believe buying is better than building from zero.